Free pricing tool · No signup

Online course pricing calculator.

Wondering how much to charge for your online course? Work backward from the profit you want, the students you can realistically enroll, and the costs every sale must cover.

Calculate my course price See the method

9: numeric inputs + refund controls
3: price scenarios
$0: and no email required

Interactive price floor

Calculate the price your goal actually requires.

This calculator works backward from target profit, expected enrollment, refunds, platform fees, payment fees, and launch costs. It calculates a sustainable price floor—not a promise that the market will accept it.

Goal and demand

Define the result and how many students you realistically expect.

Target profit$Expected enrollmentssalesProduction and launch costs$Expected refund rate%

Platform and payment costs

Use the charges that apply to your actual checkout route.

Platform subscription$Platform transaction fee%Payment processor rate%Processor flat fee per original sale$

Platform flat fee per original sale$

Fees on refunded sales Platform returns its original fees Processor returns its original fees

Original fees stay payable by default, including on refunded sales. Confirm your provider's rules before changing these assumptions.

Minimum modeled price

$22828.5 retained sales after refunds

$5,000: Target profit
$779: Fixed costs
10.4%: Variable percentage

Price sensitivity

Lower price · $182.44$3,842 profit

Target price · $228.05$5,000 profit

Higher price · $285.07$6,447 profit

The calculated price solves the inputs you supplied. Validate the offer, outcome, alternatives, and willingness to pay before launch. Taxes, financing, chargebacks, currency conversion, and creator labor are excluded unless included in your costs.

A defensible starting point

Price from economics first, then validate willingness to pay.

The calculator finds the list price that satisfies your numbers. It cannot prove that customers value the promise, so use the result as a floor to test—not an automatic recommendation.

Set a profit goal

Choose what should remain after the launch costs and platform bill are paid.

Estimate retained sales

Expected enrollments are reduced by the refund assumption.

Deduct every fee

Original transaction fees stay payable by default, including on refunded purchases. Use the separate fee-return controls when applicable.

Test the market

Compare the calculated floor with alternatives, outcomes, and real buyer conversations.

Required price = (profit goal + fixed costs + payable flat fees) ÷ (retained sales − platform-fee-bearing sales × platform rate − processor-fee-bearing sales × processor rate). Enter rates as decimals in this formula.

Continue the decision

Check whether the platform supports the price.

Still building the budget?Calculate cash, labor, and recovery sales →Need the complete forecast?Model audience, conversion, profit, and break-even →Selling through Gumroad?Calculate direct and Discover take-home →Comparing platforms?Compare ten platform plans →

Pricing questions

What the number means.

How much should I charge for an online course?

There is no universal price. Start with the minimum price required by your profit goal, realistic enrollment, refunds, platform and payment fees, and launch costs. Then test whether the course outcome and target audience support that price.

Does course length determine the price?

Not by itself. Buyers usually care more about the usefulness, specificity, credibility, support, and outcome than the number of videos. A longer course can still be overpriced if the result is unclear.

Should I include payment and platform fees in my course price?

Yes. Percentage charges, per-sale charges, subscription costs, refunds, and production expenses reduce what remains from every enrollment. Ignoring them can turn a revenue target into a loss.