Set a profit goal
Choose what should remain after the launch costs and platform bill are paid.
Free pricing tool · No signup
Online course pricing calculator.
Wondering how much to charge for your online course? Work backward from the profit you want, the students you can realistically enroll, and the costs every sale must cover.
- 8
- editable assumptions
- 3
- price scenarios
- $0
- and no email required
Interactive price floor
Calculate the price your goal actually requires.
This calculator works backward from target profit, expected enrollment, refunds, platform fees, payment fees, and launch costs. It calculates a sustainable price floor—not a promise that the market will accept it.
01
Goal and demand
Define the result and how many students you realistically expect.
02
Platform and payment costs
Use the charges that apply to your actual checkout route.
Minimum modeled price
$22728.5 retained sales after refunds- $5,000
- Target profit
- $779
- Fixed costs
- 10.4%
- Variable percentage
Price sensitivity
Lower price · $181.31$3,842 profit
Target price · $226.64$5,000 profit
Higher price · $283.30$6,447 profit
The calculated price solves the inputs you supplied. Validate the offer, outcome, alternatives, and willingness to pay before launch. Taxes, financing, chargebacks, currency conversion, and creator labor are excluded unless included in your costs.
A defensible starting point
Price from economics first, then validate willingness to pay.
The calculator finds the list price that satisfies your numbers. It cannot prove that customers value the promise, so use the result as a floor to test—not an automatic recommendation.
Estimate retained sales
Expected enrollments are reduced by the refund assumption.
Deduct every fee
Percentage and flat charges reduce contribution from each retained student.
Test the market
Compare the calculated floor with alternatives, outcomes, and real buyer conversations.
Required price = (profit goal + fixed costs + flat fees) ÷ retained sales ÷ net revenue rate
Pricing questions
What the number means.
How much should I charge for an online course?
There is no universal price. Start with the minimum price required by your profit goal, realistic enrollment, refunds, platform and payment fees, and launch costs. Then test whether the course outcome and target audience support that price.
Does course length determine the price?
Not by itself. Buyers usually care more about the usefulness, specificity, credibility, support, and outcome than the number of videos. A longer course can still be overpriced if the result is unclear.
Should I include payment and platform fees in my course price?
Yes. Percentage charges, per-sale charges, subscription costs, refunds, and production expenses reduce what remains from every enrollment. Ignoring them can turn a revenue target into a loss.